For some time now Denise and I have been talking about making our business more focused on the experience of shooting with US. We thought, “How can we differentiate ourselves from the mass of people out there in our industry?” In Seth Godin’s book The Purple Cow, he talks about making your product remarkable. He writes,
“The old rule was this: Create safe, ordinary products and combine them with great marketing.
The new rule is: Create remarkable products that the right people seek out”
We have learned over the years that our “product” is not just our photos, albums and canvas prints. It’s more than that. It’s us. So, how the heck can WE be remarkable? We are just a happy couple that likes to shoot other happy couples. (Thanks to our awesome former bride Lilia for summing us up so perfectly!) There’s a reason we like to be BEHIND the camera. We don’t always want to be the center of attention. It took some time to adjust to the idea, but when it all comes down to it, we came to the conclusion that it made sense to target clients that identified with us on a personal level. We want clients that want US – Ryan & Denise. The best part of the Simply Knot experience is building a relationship with our couples. That’s how we are able to tell their love story through our images.
Once we decided to move forward, we knew that the first thing we needed to change was our website and blog. Our website is, most often, the first impression a potential bride has with us. So, without further adieu, we are so incredibly excited to announce the launch of our new (much more personal) website! Not only does our new site show off our work, it also lets people really get to know “Ryan & Denise”. We’d love it if you would stop by and check it out. (And if you’re reading this post, you’ve probably already notice many of the redesigned blog features.)
By the way, we are by no means claiming to be the inventor of this business philosophy, just an adopter. You can thank Seth Godin and a ton of other great photographers that paved the way for us. We’ll close with one more quote from The Purple Cow:
“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
What makes you standout and be remarkable?
-Ryan
Tags:
Simply Knot 2.0: New Website!
April 14, 2011
Apr 14
Matt and I were just talking about this last night! Your photography is super high-quality and we love your style, but there are so many other photographers out there that claim to do the same thing. What sets you apart is your relationship with each other and your clients! So glad to see that be the focus of the new site :) We’ll have to celebrate when we get together!
Thanks for the comment Shaina – as a Simply Knot bride, you’d know better than anyone!
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