17 years ago, I began my career at Vitalant as an administration assistant for the marketing department. I left behind position in management because I wanted to serve a company that was making a difference in the world. Within a year, I was promoted to Marketing Specialist. I spent the next 15 handling graphic design and overseeing recruitment programs, social media and large-scale special events for the flagship local blood center in the Vitalant enterprise. In 2020, I came on board as a designer for the national team and have since become the Process Manager for Creative Solutions. My greatest strengths lie in my ability to manage complex projects, lead and encourage my teammates, help create efficiency in our workflow and deliver exceptional service to my internal and external customers. I work alongside my team to ensure our work is on-brand and have been an integral part of many multi-tiered branding and marketing initiatives for the enterprise in the past two years.
DENISE GOTCHER
Creative Team Leader
Graphic Designer
Marketing Professional
Photographer
Creative Team Leader | Graphic Designer
Marketing Professional | Photographer
denisegotcher@gmail.com | 602.692.9901
Featured Work
I am responsible for creating a wide range of on-brand materials for all areas of the Vitalant Enterprise including web graphics, logos, ads, print materials, direct mail, social media and more. I support the overall Creative Team goals by acting as one of the top producing designers in addition to my leadership responsibilities as the Creative Process Manager. I have a strong reputation for delivering materials quickly, meeting deadlines and collaborating easily. My designs are brand centric with a strong emphasis on visual appeal, functionality and clear messaging.
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General Design Work
PRINT COLLATERAL & SIGNAGE
DIGITAL & PRINT ADVERTISING
SOCIAL MEDIA GRAPHICS
EDUCATIONAL MATERIALS
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Special Projects
I introduced the highly successful Email Layouts User Guide to streamline the request process for stakeholders and decrease the turnaround time for design, while adding greater visual impact to our email marketing efforts
EMAIL LAYOUTS PROJECT
ELEMENTARY WORKBOOK
HIGH SCHOOL CHALLENGE
ANIMATED VIDEO SERIES
"75 YEARS OF SAVING LIVES"
VIDEO PRODUCTION
Age-appropriate activity pages designed for kindergarten through 8th grade students learning about blood in the classroom.
I created a series of four animated videos to teach high school students about running blood drives at their school for the Arizona High School Challenge Program.
Provided creative direction and oversight to produce video content for the United Blood Services 75th Anniversary Event in Arizona.
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2020 VALENTINES FOR LIFE EVENT:
Based on the "Give Blood, Save the Humans" Ad Campaign
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2018 Valentines for Life Event:
75 Years of Saving Lives (Art Deco Theme)
2019 Valentines for Life Event:
"Together, Let's Do Amazing"
2020 Valentines for Life Event:
Based on the "Give Blood, Save the Humans" Ad Campaign
Event Management & Design
In my role for the Southwest Division, I managed the planning and execution of five annual events. I oversaw all aspects of each event, including theme development, design of all visual materials & elements, working with vendors and staff, managing the budget and coordinating day of logistics. The premier coordinator and community recognition event, Valentine's for Life, had an average attendance of 500 blood drive coordinators, community partners and VIPs from all over the state. The two High School Challenge Program events included a 300-student training seminar and recognition banquet and hosting 1,000 student blood drive committee members at a major league baseball game. I also coordinated two 500+ donor community blood drives each year. Each of these programs grew under my leadership and become models which other divisions aimed to duplicate. The visual elements demonstrate my ability to bring a concept to life through creative direction and thoughtful design.
Photography
In addition to my role at Vitalant, I've also worked alongside my husband for Ryan & Denise Photography, our small business and his full-time job. For the last 14 years, my primary role has been as the brand and web designer, photographer and social media manager. Our main focus is on natural light wedding and portrait photography. On many occasions, I've provided photography work for Vitalant and other companies capturing corporate events, media events and product photography.
EVENT & CORPORATE PHOTOGRAPHY
RYAN & DENISE PHOTOGRAPHY
(Brand, Web Design & Photography)
